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Have a website that no longer fits your business?

When you’ve outgrown your website, you know it. Traffic is low, sales are slow, and (let’s be just be real) you cringe about sending people to your digital home.


 “I know my website has a lot more potential- I just don’t know what to work on next.”

I hear that a lot.

When you’re in the picture (of your business) it’s impossible to be objective.

You also want to spend your time doing what you’re really good at rather than fight with technology.

Summoning the patience for you (or your team) to research, learn, implement, and optimize your website can feel complicated, time-consuming, overwhelming...impossible.

But a great website is crucial to your success- when you have a site you are proud of, it enables you to attract more, sell more, and do even more of what you love.

While I was away in Europe for a month, my business grossed about 3 times the amount it has done in previous years. So I didn’t have to take my month off as a loss!
— Dr. Ivy,
You were able to listen to us, and translate that into a website design that we were happy with. FINALLY - a website we feel proud to show prospective clients to show who we are, and describe our service lines.
We got a great website facelift that is much more organized and it makes it much easier for me to manage our new content from here on. It’s also much prettier, more professional, and consistent with our other branded materials.
— Quinn Barnette,

Professional website design that goes beyond the ordinary.

Your business isn’t just for looks- and neither are my designs. I’m not just a designer- I’m a conversion-focused business beast that brings profitability perspective to every aspect of our work together.

With me, you can enjoy guidance that other designers simply can’t provide:

  • The best tools and integrations for your business today- and in the future

  • Crafting compelling offers that sell from your current services and goods

  • Where to spend your marketing dollars- and what to ignore (or back-burner)

  • Tailored, foundational SEO that empowers future marketing efforts

  • Training and support for easy DIY site maintenance

I make sure you have the tools, strategy, and support to grow your businesses and manage your Squarespace website with confidence.



“Her depth of knowledge about how online business should work is substantial, and she knows how to streamline.

I love working with Tori, because I detail my vision to her, and she brings it to life, better than I could have even imagined.

She is honest and gives great feedback, and I have come to trust her as my business confidante.

She wants to see her clients succeed, and her cheerful disposition and impressive work ethic help to make that happen.”

— Andrea Wool,

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Many businesses start by DIYing their website- but soon get swamped by all the things they need to learn to grow.

Sound familiar?

Lucky for you, I’ve built 200+ websites on Squarespace, and I’m here to help you with the nitty-gritty as well as the high-level strategy.

Things I take care of for you:

  • Optimized pages that increase conversions

  • Properly configured pages will rank higher on Google’s index

  • Easy e-commerce systems will add hours to your days

  • Clear email opt-ins will increase your newsletter subscriber rate

  • Built-in marketing tools will simplify your ongoing content marketing efforts

  • Custom-designed site built in the template that fits your business best


Together, we’ll craft a website that makes sense for your business right now and is easy to manage—so you won’t have to start all over again next year.

 Ready for a Squarespace website that helps you make more money, more easily?

Simply message me on Upwork and say “please send me the link to schedule!”